have you any wool?

I happen to love TweetDeck. It’s easily my favorite way to interact with Twitter and a great example of what an Adobe Air app can be. Much like Twitter, however, the application is free and left me wondering how they were going to monetize it. It appears they ‘may’ have found a way with rebranded installations of TweetDeck.

It would appear that the offerings from TechCrunch and Mashable are just the standard TweetDeck client with new logos, backgrounds and an addittional column – assumably an RSS feed. TweetDeck users have been asking for the ability to consume RSS feeds with the client for a while now, but I don’t imagine this is what they had in mind.

Keep in mind there hasn’t been any confirmation, that I know of, that these rebranded apps were indeed paid for by the various companies. I would be interested to find out if that’s the case or if they’re just trading them for advertising as TechCrunch and Mashable are both heavily focused on anything Twitter. I’d be even more interested to see some stats on installs of these variations compared to the standard app.